CONTENTS 
Hh. 
Male Providerhood and the Public Purse: Anti-Desertion 
Reform in the Progressive Era 
Anna R lgra ~~ 188 
Living on the Margin: Working-Class Marriages and Family Survival 
Strategies in the United States, 1919-1941 
Susan Porter Benson 212 
3. The Technological Revolution That Never Was: Gender, Class, and the 
Diffusion of Household Appliances in Interwar England 
Sue Bowden and Avner Offer + 244 
PART III + EMPOWERING WOMEN 
AS CITIZEN-CONSUMERS 
Introduction 
Victoria de Grazia , 275 
0. 
Food Scarcity and the Empowerment of the Female Consumer 
in World War I Berlin 
Belinda Davis / 287 
{ (7. 
Making Up. Making Over: Cosmetics, Consumer Culture. 
and Women's Identity 
Kathy Peiss  / 311 
1. Nationalizing Women: The Competition between Fascist and 
Commercial Cultural Models in Mussolini's Italy 
Victoria de Grazia / 337 
Deviant Pleasures: Women, Melodrama, and Consumer 
Nationalism in West Germany 
Erica Carter / 359 
3. Soft Sell: Marketing Rhetoric in Feminist Criticism 
Rachel Bowlby / 381 
GENDER AND CONSUMPTION IN HISTORICAL PERSPECTIVE: 
A SELECTED BIBLIOGRAPHY 
Ellen Furlough  / 389 
NOTES ON CONTRIBUTORS 
ART CREDITS / 413 
INDEX / 417