Contents 
List of Illustrations 
List of Contributors 
Acknowledgments 
, 
KIX 
SECTION 1 
Overview 
Introduction 
7UKO MINOWA AND RUSSELL W. BELK 
SECTION II 
Romantic Gift-Giving: The Nature of Love 
) 
Are We a Perfect Match? Roles for Market Mediators in 
Defining Perfect Gifts 
TONYA WILLIAMS BRADFORD 
3 
Romantic Gift-Giving of Mature Consumers: A Storgic 
Love Paradigm 
YUKO MINOWA AND RUSSELL. W. BELK 
4 
If You Love Me, Surprise Me 
ADITYA GUPTA AND JAMES W. GENTRY 
5 
Characteristics and Meanings of Good and Bad Romantic 
Gifts Across Cultures: A Recipient's Perspective 
SYDNEY CHINCHANACHOKCHAI AND THEERANUCH PUSAKSRIKIT 
1 / 
2 / 
-L 
x 
J