TY  - GEN
AU  - Loewenstein, George
AU  - Adler, Daniel
SN  - 0013-0133
AU  - Loewenstein, George
AU  - Adler, Daniel
LA  - eng
CN  - ENP-608b7968-b32a-42e9-8ab6-084182784fbf
TI  - A bias in the prediction of tastes
PY  - 1995
AB  - Recent research has documented an ’endowment effect’ whereby people become more attached to objects they receive than would be predicted from their prior desire to possess the object. In two experiments, we test whether people are aware of the effect - whether they realise that they will become attached to an object once they receive it. In both experiments, subjects without an object underestimated how much they would value the object when they received it.
ER  -