TY  - GEN
AU  - Phillips, Diane M.
AU  - Olson, Jerry C.
AU  - Baumgartner, Hans
SN  - 0098-9258
AU  - Phillips, Diane M.
AU  - Olson, Jerry C.
AU  - Baumgartner, Hans
LA  - eng
CN  - ENP-72523e8c-3197-4b9b-b7cf-ef61db72d8e2
TI  - Consumption visions in consumer decision making
PY  - 1995
AB  - We propose that consumers sometimes form mental images of future consumption situations and that these consumption visions influence their decision-making. A consumption vision is "a visual image of certain product-related behaviors and their consequences... (they consist of) concrete and vivid mental images that enable consumers to vicariously experience the self-relevant consequences of product use" (Walker and Olson 1994, pp. 27, 31). We describe some of the likely characteristics of consumption visions, propose several factors that may influence the formation of consumption visions, and discuss how consumer researchers can integrate consumption visions into decision-making research.
ER  -