TY - GEN AU - Lok, Jaco SN - 0001-4273 AU - Lok, Jaco LA - eng CN - ENP-738c5e9a-0dd9-4c77-824b-7268251e68a5 TI - Institutional logics as identity projects PY - 2010 AB - This study extends theory on the role of identity construction in institutionalization processes by exploring the role of everyday identity work by nonentrepreneurial actors in the reproduction and translation of new institutional logics. I analyze how management and institutional investors in the United Kingdom reworked their identity and practices in response to efforts by influential change agents to shape and control these based on the logic of shareholder value. This analysis identifies three ways in which actors, through everyday identity work, can paradoxically accommodate and resist the practice and identity implications of new institutional logics at the same time. [ABSTRACT FROM AUTHOR] Copyright of Academy of Management Journal is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) ER -