TY  - GEN
AU  - Xu, Yingjiao
AU  - Chen, Yizhuo
AU  - Burman, Ritika
AU  - Zhao, Hongshan
SN  - 1470-6431
AU  - Xu, Yingjiao
AU  - Chen, Yizhuo
AU  - Burman, Ritika
AU  - Zhao, Hongshan
LA  - eng
CN  - ENP-76c3742b-7318-4626-9209-4cae0ad92bf7
TI  - Second-hand clothing consumption: a cross-cultural comparison between American and Chinese young consumers
PY  - 2014
AB  - There has been an enormous increase in the economic power and global scope of the second-hand clothing trade since the early 1990s. Young consumers are a major driver behind the growth of the second-hand clothing industry in the US. While the stigma of buying second-hand clothing is fading in the western countries, little is known about second-hand clothing consumption in the Asian countries. The purpose of this study is to empirically investigate young consumers' behaviours towards second-hand clothing from a cross-cultural perspective in the US and Chinese contexts. Results of this study indicated significant differences in young consumers' second-hand clothing consumption behaviour between the two countries in the following aspects: past purchase experience, perceived values and concerns, perceived subjective norm and future purchase intention.
ER  -