TY  - GEN
AU  - Nataf, Colette
AU  - Wallsten, Thomas S.
AU  - Nataf, Colette
AU  - Wallsten, Thomas S.
LA  - eng
CN  - ENP-79cd4d33-6032-466a-ae23-353355c17dea
TI  - Love the one you’re with: the endowment effect in the dating market
PY  - 2013
AB  - The endowment effect appears to be much stronger in markets for environmental goods that are not usually monetized than in traditional markets. This study explored the effect in another non-traditional market: the dating market. In Experiment 1, participants were asked either for a buying or selling price for the contact information of each of 10 dates. The WTA/WTP ratios within this market were higher than in traditional markets and, unexpectedly, much higher for women than for men, with an average ratio of 9.37 and 2.70, respectively. Experiment 2 replicated this result and found in a within-subject design the usual WTA/WTP ratio for coffee mugs. The paper concludes with a discussion of differences between traditional and non-traditional markets, with a special emphasis on the dating market.
ER  -