TY  - GEN
AU  - Kokkinaki, Flora
SN  - 0098-9258
AU  - Kokkinaki, Flora
LA  - eng
CN  - ENP-7cd2a8f2-69d5-4c45-b407-721981f7d1b2
TI  - Predicting product purchase and usage; the role of perceived control, past behavior and product involvement
PY  - 1999
AB  - The article focuses on the role of consumer past behavior, product involvement, and perceived control on the purchase and usage of products. It states that the Theory of Reasoned Action (TRA) is a dominant method of modeling the influence of attitude on behavior and is based on the assumption concerning the rational use of available information by people when making behavioral decisions. It comments on the Planned Behavior Theory which integrates perceived behavioral control as a factor related to intentions and behavior. It talks about problems with the predictive value of TRA and its individual components and examines if target behavior can determine incremental predictive contribution of past behavior and perceived control. It mentions the use of active information processing in TRA.
ER  -