TY  - GEN
AU  - Lin, Chien-Huang
AU  - Chuang, Shih-Chieh
AU  - Kao, Danny T.
AU  - Kung, Chaang-Yung
AU  - Lin, Chien-Huang
AU  - Chuang, Shih-Chieh
AU  - Kao, Danny T.
AU  - Kung, Chaang-Yung
LA  - eng
CN  - ENP-8793dfc9-3c54-45ba-9422-42cf2c48cee2
TI  - The role of emotions in the endowment effect
PY  - 2006
AB  - This paper argues that the endowment effect - the tendency for minimum selling price to exceed maximum buying price for a particular object - might be minimized when a negative emotion is induced. The findings from two experiments on 400 participants support this hypothesis: the endowment effect only occurs when participants are induced to feel happy, and is absent when people are induced to feel sadness. Thus, the importance of emotional states is highlighted. (c) 2005 Elsevier B.V. All rights reserved.
ER  -