TY  - GEN
AU  - Grohmann, Bianca
AU  - Spangenberg, Eric R.
AU  - Sprott, David E.
SN  - 0022-4359
AU  - Grohmann, Bianca
AU  - Spangenberg, Eric R.
AU  - Sprott, David E.
LA  - eng
CN  - ENP-b938489e-90d8-4e7a-9282-290bb70849a3
TI  - The influence of tactile input on the evaluation of retail product offerings
PY  - 2007
AB  - Retailers can benefit from allowing customers to touch their products. The influence of tactile input on evaluation, however, remains undemonstrated in the literature. In four experiments, effects of tactile input were observed for product categories wherein tactile input was diagnostic, and depended on product quality. While this effect was moderated by individual differences in need for touch when there was no opportunity for multiple product comparisons, there was no support for a mediating role of affect. Implications for retailing theory and practice are discussed. (C) 2007 New York University. Published by Elsevier Inc. All rights reserved.
ER  -