TY - GEN AU - Kirk, Colleen P. AU - Peck, Joann AU - Swain, Scott D. AU - Kirk, Colleen P. AU - Peck, Joann AU - Swain, Scott D. LA - eng CN - ENP-be8d6127-3328-408f-a970-13d4fceebd0b TI - When and how consumers defend their psychological possessions PY - 2017 AB - We show that consumers may respond territorially when they feel high psychological ownership of a target and receive signals of another individual’s psychological ownership of the same target. This effect is attenuated when others ask permission or the consumer fails to signal ownership, and intensified in consumers high in narcissism. ER -