TY  - GEN
AU  - Kirk, Colleen P.
AU  - Kirk, Colleen P.
LA  - eng
CN  - ENP-f28e01f0-71fe-42c2-933e-31e8df17460e
TI  - How customers come to think of a product as an extension of themselves
PY  - 2018
AB  - The average American is exposed to more than 4,000 ads every day. How can a brand cut through the noise? By encouraging a sense of psychological ownership among their customers. That’s when consumers feel so invested in a product that it becomes an extension of themselves. To make it happen, companies must give their customers more control of the product or service, encourage them to invest themselves in it, and provide them with intimate knowledge
ER  -