How children learn to buy

Ward, Scott; Wackman, Daniel B.; Wartella, Ellen

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Document type:: Book

Collection:: POP - Possession, Ownership, Property

Title:: How children learn to buy: the development of consumer information-processing skills

Author:: Ward, Scott Wackman, Daniel B. Wartella, Ellen

Publisher:: Sage

Place of publication:: Beverly Hills, Calif. [u.a.]

Year of publication:: 1977

Language:: English

Subject:: Werbesendung Fernsehen Verbraucher Sozialisation

Note:: Literaturverz. S. 193 - 197

Topic:: K - Consumer research and marketing

Shelfmark:: K/W263

Access:: Physisches Exemplar Sondersammlung POP

CONTENTS Introduction GERALD A. LESSER Preface 11 PART I. INTRODUCTION Overview: The Development of Consumer Behavior Skills 1 y Research Methodology 31 PART II. COGNITIVE DEVELOPMENT AND CONSUMER SOCIALIZATION 5. Cognitive Aspects of Children’s Consumer Behavior 44 4. Children’s Consumer Information Processing S51 Children’s Consumer Behavior: Monev Use and Purchase Requests 81 PART III. THE FAMILY'S ROLE IN CONSUMER SOCIALIZATION “ A Developmental View of Family Influences in Socialization 95 ’ The Familv Context for Children’s Consumer Learning 113 3. Influences on Children’s Consumer Leaming 148 PART IV. IMPLICATIONS OF THF RFSEARCH 3 Public-Policy Issues 165 10. Summary and Implications 175

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