Consumption & marketing

Belk, Russell W

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Document type:: Book

Collection:: POP - Possession, Ownership, Property

Title:: Consumption & marketing: macro dimensions

Editor:: Belk, Russell W

Publisher:: South-Western College Publ

Place of publication:: Cincinnati, Ohio [u.a.]

Year of publication:: 1996

Language:: English

Subject:: Konsumtheorie Verbraucherforschung Kulturvergleich Marketing

Note:: Literaturangaben

Topic:: K - Consumer research and marketing

Shelfmark:: K/B432

Access:: Physisches Exemplar Sondersammlung POP

CONTENTS Montaigne’s Epicureanism From Montaigne to Pater Water Pater Marius the Epicurean Subjective Personal Introspection in Consumer Research: Morris the Epicurean Aims Concepts Methods The ACR Trilogy Future Directions Conclusion COMMENTARY The Romantic Arbiter: A Comment on Holbrook Thomas C. O'Guinn Romanticism [ntrospection Morris COMMENTARY How to Study Imaginary Aspects of Consumption Liisa Uusitalo Why Should Interpretative, Holistic Research Self-Introspection? The Problem of Replicability Introspection as Anti-Establishment Research? Anomalies of the Introspective Method Romanticism as Postmodernity COMMENTARY Romanticism, Consumption, and Introspection: Some Comments on Professor Holbrook’s Paper Colin Campbell 1. The Lack and Need for Adequate Theory 2. The View of Consumption as Essentially Hedonic 3. The Romantic Sources of Hedonism 4. The Emergence of Romanticism from Puritanism Introspection and the Study of Consumption What Is Meant by Introspection? 49 51 53 54 59 59 61 62 64 66 67 KR 83 84 85 “7 ~ 87 89 90 91 91 > NE 96 97 98 98 100 100

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