Consumption & marketing

Belk, Russell W

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Document type:: Book

Collection:: POP - Possession, Ownership, Property

Title:: Consumption & marketing: macro dimensions

Editor:: Belk, Russell W

Publisher:: South-Western College Publ

Place of publication:: Cincinnati, Ohio [u.a.]

Year of publication:: 1996

Language:: English

Subject:: Konsumtheorie Verbraucherforschung Kulturvergleich Marketing

Note:: Literaturangaben

Topic:: K - Consumer research and marketing

Shelfmark:: K/B432

Access:: Physisches Exemplar Sondersammlung POP

CONTENTS PART TWO MACRO ASPECTS OF MARKETING 4 Postmodern Perspectives on Consumption A. Fuat Firat and Alladi Venkatesh Introduction Modernity and Postmodernity—Some Preliminary Issues Capitalism, Consumption, and Production The System of Consumption under Modernity The Growth of the Mass Consumer Market Gender and Consumption Critique of Modernity, Critical Theory (Frankfurt School), and the Beginnings of Late Modernism From a General Critique of Culture to a Postmodern Critique of Consumer Culture Consumption under Postmodernity Hyperreality Fragmentation Reversals of Consumption and Production Decentering of the Subject Juxtaposition of Opposites The Role of Marketing in Postmodern Consumption Conclusions COMMENTARY The (Un)(ma)King? of the Postmodern Consumer Ahmet Suerdem COMMENTARY The Return of Superfluousness and Utility, and Consumption in the Postmodern Culture: A Comment on “Postmodern Perspectives on Consumption” Dominique Bouchet The Importance of Social Imaginary A Significant Debate Autonomy and Growth Gendered Production and Consumption Characterizing Postmodernity Economy: A Cultural Institution The Paradox of Postmodernity and Beyond ‘3 234 235 238 242 243 244 246 250 252 252 253 254 255 256 256 258 266 275 275 276 276 277 278 280 280

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