Consumption & marketing

Belk, Russell W

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Document type:: Book

Collection:: POP - Possession, Ownership, Property

Title:: Consumption & marketing: macro dimensions

Editor:: Belk, Russell W

Publisher:: South-Western College Publ

Place of publication:: Cincinnati, Ohio [u.a.]

Year of publication:: 1996

Language:: English

Subject:: Konsumtheorie Verbraucherforschung Kulturvergleich Marketing

Note:: Literaturangaben

Topic:: K - Consumer research and marketing

Shelfmark:: K/B432

Access:: Physisches Exemplar Sondersammlung POP

CONTENTS ~ The Role of the Transnational Corporation in the Global Marketplace: A Critical Perspective Marc T. Jones and Alladi Venkatesh [Introduction Background to Current Management Thinking A Political Economy Perspective Global Convergence and the TNC The TNC and the International Division of Labor Global Convergence and Development Institutions Standardization and Differentiation in the Global Economy The Post-Cold War World: Competing Hegemonies or Global Capitalism? Global Culture, Marketing, and Consumption Conclusion COMMENTARY oo Transnational Corporations, Globalization, and Commodity Chains: A Comment on Jones and Venkatesh David A. Smith COMMENTARY Radical Criticism and Global Marketing: A Comment on Jones and Venkatesh Richard McIntyre Method Consumption in Postmodern Capitalism Transnationals in Postmodern Capitalism Conclusion - Institutional Patterns of Information Technology Diffusion . Nikhelish Dholakia, John Willy Bakke, and Ruby Roy Dholakia The Cerebral Society The Diffusion Gap Oracles of Optimism The Disenchanting Performers Home Computers Debit Cards [Information Services 232 282 283 284 286 290 203 295 296 298 304 1. 1 316 317 319 321 322 324 324 326 326 328 328 329 332

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