Consumption & marketing

Belk, Russell W

Bibliographic data

Book

Document type:: Book

Collection:: POP - Possession, Ownership, Property

Title:: Consumption & marketing: macro dimensions

Editor:: Belk, Russell W

Publisher:: South-Western College Publ

Place of publication:: Cincinnati, Ohio [u.a.]

Year of publication:: 1996

Language:: English

Subject:: Konsumtheorie Verbraucherforschung Kulturvergleich Marketing

Note:: Literaturangaben

Topic:: K - Consumer research and marketing

Shelfmark:: K/B432

Rights of use:: Physisches Exemplar Sondersammlung POP

Access:: Physisches Exemplar Sondersammlung POP

CONTENTS Breaking the Spell Toward a Realistic View Technology in an Institutional Perspective Beyond Diffusion COMMENTARY Institutional Processes in the Diffusion, Use, and Impacts of Information Technology Rob Kling Ideologies and the Diffusion of Informacion Technologies Institutional Analysis New Information Technologies: The Case of Two-Way Television Conclusions Acknowledgments Iir 4 — A iii 334 335 336 341 WN 7 347 348 351 355 355 Cm 4E

Book

Cite and reuse

Book

Image

Image fragment

Citation links

Citation recommendation