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Naming

Bibliographic data

Book

Document type:
Book
Collection:
POP - Possession, Ownership, Property
Title:
Naming: Leitfaden zur erfolgreichen Entwicklung von Markennamen
Author:
Deissner, Stephanie
Publisher:
Diplomica Verlag GmbH
Place of publication:
Hamburg
Year of publication:
2015
Language:
German
Subject:
Markenname
Note:
Literaturverzeichnis: Seite 66-73
Topic:
K - Consumer research and marketing
Shelfmark:
K/D325
Rights of use:
Physisches Exemplar Sondersammlung POP
Access:
Physisches Exemplar Sondersammlung POP

Full text

5 Namenskreation 
5.1 
Beständigkeit (Schutzfähigkeit) 
5.1.1 Verwechslungsgefahr 
5.1.2 Täuschende Markennamen 
5.1.3 Irreführende geografische Angaben 
5.1.4 Freihaltungsbedürfnis 
5.1.5 Ausführliche Markenrecherche 
International einsetzbar 
5.2.1 Phonetik 
5.2.2 Semantik 
5.2.3 Orthografie 
5.2.4 Kulturelle Besonderheiten 
Einfach 
5.3.1 Visuelle Wahrnehmung 
5,3.2 Akustische Wahrnehmung 
5.2 
5 3 
54. Sympathisch 
43 
64 
Ar 
45 
;7 
‘8 
50 
79 
u) 
=. 
54 
54 
sr 
a 
6 Fazit & Ausblick 
AzZıl 
&ı AuSDIICK 
Quellen & Anhang 
Bücher & Sammelbände 
Zeitungen & Zeitschrifen 
Internetquellen 
Studien & Untersuchungen 
Andere Quellen 
56 
69 
70 
Pr
	        

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