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Does endowing a product with life make one feel more alive? The effect of product anthropomorphism on consumer vitality

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Does endowing a product with life make one feel more alive? The effect of product anthropomorphism on consumer vitality

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Does endowing a product with life make one feel more alive? The effect of product anthropomorphism on consumer vitality
Author:
Chen, Fangyuan Sengupta, Jaideep Adaval, Rashmi
Journal:
Journal of the Association for Consumer Research
Year of publication:
2018
Volume:
3
Issue:
4
Pages:
503–513
Language:
English
Subject:
anthropomorphism self control vitality
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Chen, F., Sengupta, J., & Adaval, R. (2018). Does endowing a product with life make one feel more alive? The effect of product anthropomorphism on consumer vitality.
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