Bibliographic data

Does endowing a product with life make one feel more alive? The effect of product anthropomorphism on consumer vitality

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Does endowing a product with life make one feel more alive? The effect of product anthropomorphism on consumer vitality

Author:: Chen, Fangyuan Sengupta, Jaideep Adaval, Rashmi

Journal:: Journal of the Association for Consumer Research

Year of publication:: 2018

Volume:: 3

Issue:: 4

Pages:: 503–513

Language:: English

Subject:: anthropomorphism self control vitality

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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