Bibliographic data

Understanding consumers' reactance of online personalized advertising: A new scheme of rational choice from a perspective of negative effects

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Understanding consumers' reactance of online personalized advertising: A new scheme of rational choice from a perspective of negative effects

Author:: Chen, Qi Feng, Yuqiang Liu, Luning Tian, Xianyun

Journal:: International Journal of Information Management

Year of publication:: 2019

Volume:: 44

Pages:: 53–64

Language:: English

Subject:: acceptance information perceived risk psychological ownership rational choice theory reactance trust vulnerability

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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