Bibliographic data

Subjective knowledge in consumer financial decisions

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Subjective knowledge in consumer financial decisions

Author:: Hadar, Liat Sood, Sanjay Fox, Craig R.

Journal:: Journal of Marketing Research

Year of publication:: 2013

Volume:: 50

Issue:: 3

Pages:: 303–316

Language:: English

Subject:: ambiguity aversion bias choice comparative ignorance competence consumer choice familiarity financial decision making financial education information search plan savings behavior strategy subjective knowledge

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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