Bibliographic data

The owner’s edge: brand ownership influences causal maps

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: The owner’s edge: brand ownership influences causal maps

Author:: van Rekom, Johan Verlegh, Peeter W. J. Slokkers, Robert

Journal:: Journal of Business Research

Year of publication:: 2009

Volume:: 62

Issue:: 3

Pages:: 339–344

Language:: English

Subject:: advantage behavior brand cognitive structure consumer expertise expertise explanation ownership snowboard

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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