Bibliographic data

Love at first sight: the effect of presentation order on evaluation of experiential options in luxury tour packages

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Love at first sight: the effect of presentation order on evaluation of experiential options in luxury tour packages

Author:: Hung, Yu-Chen Song, Liang Chao, Chih-Wei Guan, Chong

Journal:: Journal of Business Research

Year of publication:: 2017

Volume:: 81

Pages:: 181–191

Language:: English

Subject:: experiential product imagery mental simulation narrative persuasion option attachment ownership psychological ownership serial order

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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