Bibliographic data

Enhancing valuation: the impact of self-congruence with a brand on the endowment effect

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Enhancing valuation: the impact of self-congruence with a brand on the endowment effect

Author:: Thomas, Veronica L. Yeh, Marie Jewell, Robert D.

Journal:: Journal of Behavioral and Experimental Economics

Year of publication:: 2015

Volume:: 58

Pages:: 178–185

Language:: English

Subject:: branding congruence endowment valuation

Topic:: C - Psychology H - Political economy

Access:: Access to documents restricted [POP]

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