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Enhancing valuation: the impact of self-congruence with a brand on the endowment effect

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Enhancing valuation: the impact of self-congruence with a brand on the endowment effect

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Enhancing valuation: the impact of self-congruence with a brand on the endowment effect
Author:
Thomas, Veronica L. Yeh, Marie Jewell, Robert D.
Journal:
Journal of Behavioral and Experimental Economics
Year of publication:
2015
Volume:
58
Pages:
178–185
Language:
English
Subject:
branding congruence endowment valuation
Topic:
C - Psychology H - Political economy
Access:
Access to documents restricted [POP]

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Thomas, V. L., Yeh, M., & Jewell, R. D. (2015). Enhancing valuation: the impact of self-congruence with a brand on the endowment effect.
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