Bibliographic data

You are what they eat: the influence of reference groups on consumers’ connections to brands

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: You are what they eat: the influence of reference groups on consumers’ connections to brands

Author:: Escalas, Jennifer Edson Bettman, James R.

Journal:: Journal of Consumer Psychology

Year of publication:: 2003

Volume:: 13

Issue:: 3

Pages:: 339–348

Language:: English

Subject:: decision making esteem possession self enhancement thing

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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