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Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization

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Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization
Author:
Karanika, Katerina Hogg, Margaret K.
Journal:
Journal of Business Research
Year of publication:
2020
Volume:
109
Pages:
15–25
Language:
English
Subject:
ambivalence anthropomorphism dehumanization metaphor ownership self identity zoomorphism
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Karanika, K., & Hogg, M. K. (2020). Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization.
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