Bibliographic data

Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization

Author:: Karanika, Katerina Hogg, Margaret K.

Journal:: Journal of Business Research

Year of publication:: 2020

Volume:: 109

Pages:: 15–25

Language:: English

Subject:: ambivalence anthropomorphism dehumanization metaphor ownership self identity zoomorphism

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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