Bibliographic data

Changing their tune: how consumers’ adoption of online streaming affects music consumption and discovery

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Changing their tune: how consumers’ adoption of online streaming affects music consumption and discovery

Author:: Datta, Hannes Knox, George Bronnenberg, Bart J.

Journal:: Marketing Science

Year of publication:: 2018

Volume:: 37

Issue:: 1

Pages:: 5–21

Language:: English

Subject:: digital distribution entertainment industry music consumption online streaming variety

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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