Bibliographic data

To each his own? How comparisons with others influence consumers’ evaluations of their self-designed products

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: To each his own? How comparisons with others influence consumers’ evaluations of their self-designed products

Author:: Moreau, C. Page Herd, Kelly B.

Journal:: Journal of Consumer Research

Year of publication:: 2010

Volume:: 36

Issue:: 5

Pages:: 806–819

Language:: English

Subject:: consumer attitudes consumer behavior consumer preference consumer research customization design design research human behaviour marketing marketing and psychology product design product management research product usage research

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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