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How personal pronouns influence brand name preference

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How personal pronouns influence brand name preference

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
How personal pronouns influence brand name preference
Author:
Kachersky, Luke Palermo, Nicole
Journal:
Journal of Brand Management
Year of publication:
2013
Volume:
20
Issue:
7
Pages:
558–570
Language:
English
Subject:
linguistic ownership psychological ownership
Topic:
C - Psychology J - Management, leadership, organization
Access:
Access to documents restricted [POP]

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Kachersky, Luke, and Nicole Palermo. “How Personal Pronouns Influence Brand Name Preference.” N.p., 2013. Print.
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