Bibliographic data

How personal pronouns influence brand name preference

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: How personal pronouns influence brand name preference

Author:: Kachersky, Luke Palermo, Nicole

Journal:: Journal of Brand Management

Year of publication:: 2013

Volume:: 20

Issue:: 7

Pages:: 558–570

Language:: English

Subject:: linguistic ownership psychological ownership

Topic:: C - Psychology J - Management, leadership, organization

Access:: Access to documents restricted [POP]

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