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When do (and don’t) normative appeals influence sustainable consumer behaviors?

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When do (and don’t) normative appeals influence sustainable consumer behaviors?

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
When do (and don’t) normative appeals influence sustainable consumer behaviors?
Author:
White, Katherine Simpson, Bonnie
Journal:
Journal of Marketing
Year of publication:
2013
Volume:
77
Issue:
2
Pages:
78–95
Language:
English
Subject:
collective self descriptive norm individual self injunctive norm normative appeal sustainability
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]
DOI:
https://doi.org/10.1509/jm.11.0278

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White, K., & Simpson, B. (2013). When do (and don’t) normative appeals influence sustainable consumer behaviors? https://doi.org/10.1509/jm.11.0278
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