Bibliographic data

When do (and don’t) normative appeals influence sustainable consumer behaviors?

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: When do (and don’t) normative appeals influence sustainable consumer behaviors?

Author:: White, Katherine Simpson, Bonnie

Journal:: Journal of Marketing

Year of publication:: 2013

Volume:: 77

Issue:: 2

Pages:: 78–95

Language:: English

Subject:: collective self descriptive norm individual self injunctive norm normative appeal sustainability

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

DOI:: https://doi.org/10.1509/jm.11.0278

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