Bibliographic data

Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands

Author:: Baumeister, Christoph Scherer, Anne Wangenheim, Florian

Journal:: Journal of the Academy of Marketing Science

Year of publication:: 2015

Volume:: 43

Issue:: 5

Pages:: 574–588

Language:: English

Subject:: accessibility brand management branding consumer psychology consumption externalities (economics) ownership effect prestige product management spillover effect

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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