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From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands

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fullscreen: From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands
Journal:
Journal of Business Research
Year of publication:
2020
Volume:
107
Pages:
89–103
Language:
English
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]
DOI:
https://doi.org/10.1016/j.jbusres.2019.10.019

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