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Effect of network embeddedness on brand-related behavior intentions: Mediating effects of psychological ownership

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Effect of network embeddedness on brand-related behavior intentions: Mediating effects of psychological ownership

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Effect of network embeddedness on brand-related behavior intentions: Mediating effects of psychological ownership
Author:
Zhang, Jing-Yu Nie, Ming Yan, Bing-Sheng Wang, Xing-Dong
Journal:
Social Behavior and Personality: an international journal
Year of publication:
2014
Volume:
42
Issue:
5
Pages:
721–730
Language:
English
Subject:
brand-related behavior intentions community psychological ownership
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Zhang, J.-Y., Nie, M., Yan, B.-S., & Wang, X.-D. (2014). Effect of network embeddedness on brand-related behavior intentions: Mediating effects of psychological ownership.
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