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A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction

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A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Author:
Chiang, Hsu-Hsin Chang, Aihwa Han, Tzu-Shian
Journal:
European Journal of Marketing
Year of publication:
2012
Volume:
46
Issue:
5
Pages:
626–662
Language:
English
Subject:
brand brand management brand psychological ownership branding commitment customer satisfaction exchange firm performance human-resource practice leadership management model perceived organizational support perspective possession
Topic:
C - Psychology J - Management, leadership, organization
Access:
Access to documents restricted [POP]

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Chiang, Hsu-Hsin, Aihwa Chang, and Tzu-Shian Han. “A Multilevel Investigation of Relationships Among Brand-Centered HRM, Brand Psychological Ownership, Brand Citizenship Behaviors, and Customer Satisfaction.” N.p., 2012. Print.
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