Bibliographic data

A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction

Author:: Chiang, Hsu-Hsin Chang, Aihwa Han, Tzu-Shian

Journal:: European Journal of Marketing

Year of publication:: 2012

Volume:: 46

Issue:: 5

Pages:: 626–662

Language:: English

Subject:: brand brand management brand psychological ownership branding commitment customer satisfaction exchange firm performance human-resource practice leadership management model perceived organizational support perspective possession

Topic:: C - Psychology J - Management, leadership, organization

Access:: Access to documents restricted [POP]

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