Bibliographic data

The IKEA effect: when labor leads to love

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: The IKEA effect: when labor leads to love

Author:: Norton, Michael I. Mochon, Daniel Ariely, Dan

Journal:: Journal of Consumer Psychology

Year of publication:: 2012

Volume:: 22

Issue:: 3

Pages:: 453–460

Language:: English

Subject:: co-creation competence consumer creation customization dissonance effort extended self initiation labor liking ownership severity utility

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

Cite and reuse