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Product ownership as a moderator of self-congruity effects

Bibliographic data

Product ownership as a moderator of self-congruity effects

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Product ownership as a moderator of self-congruity effects
Author:
Barone, Michael J. Shimp, Terence A. Sprott, David E.
Journal:
Marketing Letters
Year of publication:
1999
Volume:
10
Issue:
1
Pages:
75–86
Language:
English
Subject:
ownership
Topic:
C - Psychology
Access:
Access to documents restricted [POP]

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Barone, M. J., Shimp, T. A., & Sprott, D. E. (1999). Product ownership as a moderator of self-congruity effects.
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