Bibliographic data

Mental simulation and preference consistency over time: the role of process- versus outcome-focused thoughts

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Mental simulation and preference consistency over time: the role of process- versus outcome-focused thoughts

Author:: Zhao, Min Hoeffler, Steve Zauberman, Gal

Journal:: Journal of Marketing Research

Year of publication:: 2007

Volume:: 44

Issue:: 3

Pages:: 379–388

Language:: English

Subject:: event future mental ownership money proximity self regulation thinking

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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