Bibliographic data

Brand engagement without brand ownership: a case of non-brand owner community members

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Brand engagement without brand ownership: a case of non-brand owner community members

Author:: Kumar, Jitender Nayak, Jogendra Kumar

Journal:: Journal of Product & Brand Management

Year of publication:: 2019

Volume:: 28

Issue:: 2

Pages:: 216–230

Language:: English

Subject:: brand attachment brand community brand engagement brand psychological ownership brand purchase intention value congruity

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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