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Brand engagement without brand ownership: a case of non-brand owner community members

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fullscreen: Brand engagement without brand ownership: a case of non-brand owner community members

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Brand engagement without brand ownership: a case of non-brand owner community members
Journal:
Journal of Product & Brand Management
Year of publication:
2019
Volume:
28
Issue:
2
Pages:
216–230
Language:
English
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]
DOI:
https://doi.org/10.1108/JPBM-04-2018-1840

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