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Brand engagement without brand ownership: a case of non-brand owner community members

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Brand engagement without brand ownership: a case of non-brand owner community members

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Brand engagement without brand ownership: a case of non-brand owner community members
Author:
Kumar, Jitender Nayak, Jogendra Kumar
Journal:
Journal of Product & Brand Management
Year of publication:
2019
Volume:
28
Issue:
2
Pages:
216–230
Language:
English
Subject:
brand attachment brand community brand engagement brand psychological ownership brand purchase intention value congruity
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Kumar, J., & Nayak, J. K. (2019). Brand engagement without brand ownership: a case of non-brand owner community members.
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