Bibliographic data

It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice

Author:: Olson, Erik L.

Journal:: Journal of the Academy of Marketing Science

Year of publication:: 2013

Volume:: 41

Issue:: 2

Pages:: 171–184

Language:: English

Subject:: green product adoption negative attribute correlation rebound effect sustainability value-action gap

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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