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Joint or separate? The effect of visual presentation on imagery and product evaluation

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Joint or separate? The effect of visual presentation on imagery and product evaluation

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Joint or separate? The effect of visual presentation on imagery and product evaluation
Author:
Zhao, Min Xia, Lan
Journal:
International Journal of Research in Marketing
Year of publication:
2020
Language:
English
Subject:
imagery product valuation psychological ownership visual presentation
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Zhao, M., & Xia, L. (2020). Joint or separate? The effect of visual presentation on imagery and product evaluation.
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