Bibliographic data

The goal-gradient hypothesis resurrected: purchase acceleration, illusionary goal progress, and customer retention

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: The goal-gradient hypothesis resurrected: purchase acceleration, illusionary goal progress, and customer retention

Author:: Kivetz, Ran Urminsky, Oleg Zheng, Yuhuang

Journal:: Journal of Marketing Research

Year of publication:: 2006

Volume:: 43

Issue:: 1

Pages:: 39–58

Language:: English

Subject:: behavior brand choice decision making impact loss aversion loyalty program mental ownership model promotion quantity variety

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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