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To have and to hold: the influence of haptic information on product judgments

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To have and to hold: the influence of haptic information on product judgments

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
To have and to hold: the influence of haptic information on product judgments
Author:
Peck, Joann Childers, Terry L.
Journal:
Journal of Marketing
Year of publication:
2003
Volume:
67
Issue:
2
Pages:
35–48
Language:
English
Subject:
haptic haptic imagery product evaluation touch
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Peck, J., & Childers, T. L. (2003). To have and to hold: the influence of haptic information on product judgments.
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