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The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty

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The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty
Author:
Chaudhuri, Anja Holbrook, Morris B.
Journal:
Journal of Marketing
Year of publication:
2001
Volume:
65
Issue:
2
Pages:
81–93
Language:
English
Subject:
attitude behavior commitment consumer response consumption decision making emotions equity knowledge market share
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty.
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