Bibliographic data

The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty

Author:: Chaudhuri, Anja Holbrook, Morris B.

Journal:: Journal of Marketing

Year of publication:: 2001

Volume:: 65

Issue:: 2

Pages:: 81–93

Language:: English

Subject:: attitude behavior commitment consumer response consumption decision making emotions equity knowledge market share

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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