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Self-found, spellbound: The sense of own discovery shapes customer bonds with service venues

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Self-found, spellbound: The sense of own discovery shapes customer bonds with service venues

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Self-found, spellbound: The sense of own discovery shapes customer bonds with service venues
Author:
Kokkoris, Michail D. Hoelzl, Erik Kamleitner, Bernadette
Journal:
Journal of Business Research
Year of publication:
2020
Volume:
113
Pages:
303–316
Language:
English
Subject:
customer bond discovery psychological ownership relationship marketing self referencing service management
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Kokkoris, M. D., Hoelzl, E., & Kamleitner, B. (2020). Self-found, spellbound: The sense of own discovery shapes customer bonds with service venues.
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