Bibliographic data

Mobile shopping through applications: understanding application possession and mobile purchase

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Mobile shopping through applications: understanding application possession and mobile purchase

Author:: Kim, Mingyung Kim, Jeeyeon Choi, Jeonghye Trivedi, Minakshi

Journal:: Journal of Interactive Marketing

Year of publication:: 2017

Volume:: 39

Pages:: 55–68

Language:: English

Subject:: mobile application mobile browsing mobile experience mobile shopping online experience smartphone

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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