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The influence of tactile input on the evaluation of retail product offerings

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The influence of tactile input on the evaluation of retail product offerings

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
The influence of tactile input on the evaluation of retail product offerings
Author:
Grohmann, Bianca Spangenberg, Eric R. Sprott, David E.
Journal:
Journal of Retailing
Year of publication:
2007
Volume:
83
Issue:
2
Pages:
237–245
Language:
English
Subject:
customer haptic information judgment price quality retailer tactile input
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Grohmann, Bianca, Eric R. Spangenberg, and David E. Sprott. “The Influence of Tactile Input on the Evaluation of Retail Product Offerings.” N.p., 2007. Print.
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