Bibliographic data

The influence of tactile input on the evaluation of retail product offerings

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: The influence of tactile input on the evaluation of retail product offerings

Author:: Grohmann, Bianca Spangenberg, Eric R. Sprott, David E.

Journal:: Journal of Retailing

Year of publication:: 2007

Volume:: 83

Issue:: 2

Pages:: 237–245

Language:: English

Subject:: customer haptic information judgment price quality retailer tactile input

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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