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Examination of loss aversion and its role in willingness to pay for leisure services using the contingent valuation method

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Examination of loss aversion and its role in willingness to pay for leisure services using the contingent valuation method

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Examination of loss aversion and its role in willingness to pay for leisure services using the contingent valuation method
Author:
Lee, Won Seok Moon, Joonho
Journal:
Journal of Quality Assurance in Hospitality & Tourism
Year of publication:
2018
Volume:
19
Issue:
1
Pages:
31–44
Language:
English
Subject:
contingent valuation method loss aversion response bias willingness-to-pay
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Lee, W. S., & Moon, J. (2018). Examination of loss aversion and its role in willingness to pay for leisure services using the contingent valuation method.
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