Bibliographic data

Examination of loss aversion and its role in willingness to pay for leisure services using the contingent valuation method

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Examination of loss aversion and its role in willingness to pay for leisure services using the contingent valuation method

Author:: Lee, Won Seok Moon, Joonho

Journal:: Journal of Quality Assurance in Hospitality & Tourism

Year of publication:: 2018

Volume:: 19

Issue:: 1

Pages:: 31–44

Language:: English

Subject:: contingent valuation method loss aversion response bias willingness-to-pay

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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