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Factors affecting consumers’ choice between manufacturer brands and retailer own labels

Bibliographic data

Factors affecting consumers’ choice between manufacturer brands and retailer own labels

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Factors affecting consumers’ choice between manufacturer brands and retailer own labels
Author:
Livesey, F. Lennon, P.
Journal:
European Journal of Marketing
Year of publication:
1978
Volume:
12
Issue:
2
Pages:
158–170
Language:
English
Subject:
brand choice brand identity consumer behavior decision making goods
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]

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Livesey, F., & Lennon, P. (1978). Factors affecting consumers’ choice between manufacturer brands and retailer own labels.
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