Bibliographic data

Factors affecting consumers’ choice between manufacturer brands and retailer own labels

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: Factors affecting consumers’ choice between manufacturer brands and retailer own labels

Author:: Livesey, F. Lennon, P.

Journal:: European Journal of Marketing

Year of publication:: 1978

Volume:: 12

Issue:: 2

Pages:: 158–170

Language:: English

Subject:: brand choice brand identity consumer behavior decision making goods

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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