Bibliographic data

How psychological ownership stimulates participation in online brand communities? The moderating role of member type

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: How psychological ownership stimulates participation in online brand communities? The moderating role of member type

Author:: Kumar, Jitender

Journal:: Journal of Business Research

Year of publication:: 2019

Volume:: 105

Pages:: 243–257

Language:: English

Subject:: active members brand purchase intention collective psychological ownership individual psychological ownership lurkers online brand community participation intentions word of mouth

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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