Bibliographic data

An unintended consequence of product upgrades: how upgrades can make current consumers feel left behind

Article

Document type:: Article

Collection:: POP - Possession, Ownership, Property

Title:: An unintended consequence of product upgrades: how upgrades can make current consumers feel left behind

Author:: Jung, Wonsuk Peck, Joann Palmeira, Mauricio Kim, Kyeongheui

Journal:: Journal of Marketing Research

Year of publication:: 2022

Language:: English

Subject:: consumer-brand relationship identity ownership product upgrade

Topic:: K - Consumer research and marketing

Access:: Access to documents restricted [POP]

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